Social Media | CampaignÂ
Working freelance for Verite Associates, an Intellectual Property Rights law firm based in India, I created a series of social media assets for Instagram and LinkedIn focused on educating audiences around trademarks, copyright, brand protection and digital media law.
The project involved designing engaging, informative content that translated complex legal topics into visually accessible and shareable social posts while maintaining a consistent and professional brand identity across platforms. Working within established visual guidelines, I developed layouts, typography systems and content structures that balanced clarity with a contemporary social-first aesthetic.
As part of the process, I adapted designs for multiple formats including feed posts, reels covers and carousel content, ensuring consistency across both Instagram and LinkedIn whilst optimising each asset for platform-specific engagement. This required strong attention to detail, organisation and artworking skills, particularly when handling typography hierarchy, image placement, spacing and maintaining brand consistency across an ongoing content series.
The project strengthened my ability to work collaboratively with a client, interpret feedback efficiently and produce polished digital assets within a professional and deadline-driven environment.
