JLR HORIZON

For this live brief, set by DRPG, I created a fully integrated awareness campaign titled "JLR WellbeING", focused on promoting JLR’s new internal wellbeing platform. This project required a careful balance between corporate communication and emotional resonance, all while embodying JLR’s ethos of modern luxury.

My concept was built around the idea of a personal journey towards wellbeing, visually represented through the motif of a horizon, symbolic of clarity, renewal, and progress. Drawing inspiration from JLR’s design language, I used brand appropriate colour palettes, such as warm metallics and natural gradients, alongside strong yet elegant typography that reflected both strength and sophistication.

The campaign messaging played on the ING suffix , words like thriving, exploring, and prioritising, to encourage active, ongoing personal wellbeing. This verbal identity ran across all deliverables, creating a sense of continuity and engagement.

I developed a full suite of visuals, including teaser materials for Yammer carousels, internal posters, table talkers, and environmental graphics. My key activation concept was an immersive Horizon Room installation, designed as a walkthrough experience split into the three wellbeing pillars, Mind, Body, and Life. Each zone was supported by curated imagery, animation, and language to guide staff along their wellbeing journey, culminating in a 360° wraparound digital screen featuring moving graphics and floating ING words to immerse the user in the campaign’s message.

Additional touchpoints included window decal graphics for JLR’s office exterior, designed to be revealed by the sunrise, offering a metaphor for new beginnings,  as well as printed invitations and handouts for Sunrise Sessions mindfulness events. The campaign was supported by concepts for branded stationery, promotional materials, and physical booth mock ups to extend the experience into everyday workspace environments.

This project allowed me to explore how a corporate wellbeing message could be communicated with warmth, confidence, and subtle luxury, ensuring emotional connection without losing brand integrity. Presenting to the creative directors at DRPG provided invaluable real world feedback, helping me to refine both my concept and execution to industry standards. Overall, the JLR wellbeING campaign reflects my passion for strategic thinking, visual storytelling, and meaningful brand communication,  blending thoughtful design with purpose driven messaging to inspire positive behavioural change.