This project involved designing an infographic to communicate the University of Wolverhampton’s Curriculum Framework, built around four pillars, structural considerations, pedagogic principles, professional development, and equity & inclusion. The challenge was to transform dense academic content into an engaging, accessible format suitable for the University website and print materials, while staying true to the brand identity.
I began by researching how other universities present similar frameworks, identifying ways to make Wolverhampton’s approach distinctive. Moodboards and visual references helped guide the design direction, ensuring clarity, consistency, and relevance to the University's established style.
Through sketching and digital development, I explored layouts using colour blocking, iconography, and hierarchy to guide the viewer through the content. Custom icons and triangular motifs linked the visual style to the University’s branding, while clean typography and careful layout choices improved readability and flow.
Multiple versions were tested for both web and print, with mock-ups helping to refine contrast, accessibility, and clarity. The final design balanced clarity with creativity, distilling complex information into a clear and professional visual tool that supports both staff understanding and student engagement.
This project strengthened my ability to simplify complex ideas, design within strict brand guidelines, and create adaptable graphics for multiple platforms.
