Sustainable Sports Packaging

The brief for this materiality project was to create paper based packaging for sports equipment whilst thinking about sustainability and repackaging products that would normally be found in plastic packaging.

In this project, I wanted to take a piece of snorkelling equipment and package it in a way that was both recyclable and easy for the consumer to open and have a look at the product, before purchasing. It was important to link back to the branding of the company but also taking it to a new audience. When making this packaging, I wanted the snorkel and goggles to be packaged separately for easy access to either whilst still being able to be creative with its design..

Prioritising environmental impact, the packaging features recycled white paper for the sleeve and seaweed based paper for the base. These materials reduce plastic waste while symbolising a connection to the ocean and sustainability. The seaweed paper aligns with the aquatic nature of the product, reinforcing themes of conservation and environmental care.

The design incorporates a sleeve and box system that allows in store product interaction without compromising the structure. Features like the pull out box maintain the visibility of plastic packaging but offers a premium and eco conscious aesthetic. I was inspired by marine themes and personal snorkelling experiences as the design incorporates textures and patterns reflective of the ocean environment.