Concept | Campaign | Packaging Design
Red Bull Gummies is a conceptual product developed as part of a collaborative brief as a part of work experience at the agency DRPG, to create a new offering for the Red Bull brand. The project explored how Red Bull’s iconic “gives you wings” identity could be reimagined through a fresh, physical product and campaign.
Mini Grab Bags
PR Boxes
Big Grab Bags
Merchandise Bags
I contributed to the development of the core concept, introducing a dual-energy system: Charge and Lift. Charge represents high-impact, physical energy designed for endurance and performance, while Lift focuses on mental clarity and focus. This thinking informed the campaign line “Choose Your Energy,” allowing users to align their consumption with their needs and lifestyle.
Building on this concept, I designed a range of packaging and launch assets, including dual-energy pouches, single-serve gummy sachets, PR grab bags, and launch event boxes. The visual language draws on contrast grounded, aggressive forms for Charge and lighter, elevated elements for Lift, creating a cohesive but dynamic system across all touch points.
The project combined branding, product design, and campaign thinking, allowing me to explore how a concept can translate from strategy through to physical experience and launch activation. As well as working as part of a team from beginning to end.
